The pre-sales discovery platform

From first call to finished deliverable — faster, sharper, and still yours to run.

cogz is the platform that turns your sales conversations into a finished, branded deliverable — running the whole pre-sales pipeline, from recon and discovery to design and the business case, with the efficiency, accuracy, and consistency of your best rep, and your seller always in the driver's seat.

Request early access built for sales & pre-sales teams and partners
discover.cogz · live discovery call
Every rep, every call — business and technical, the same rigor from first call to deliverable.
The cost of getting discovery wrong

Deals are won and lost in discovery.

Stakeholder confidence — eroded
Sales cycle — dragged out
Expansion & upsell — missed
Everyone's time — wasted
And discovery is the least repeatable thing your team does — the deal shouldn't ride on who ran the call.
Live sidekick · the seller drives, cogz reads the next best question
▶ Next best question4 askable
What business outcome is driving this — and how will you measure success?
Success Metrics · impact 5 · Metrics · Economic Buyer
✓ Saved — Success Metrics
Walk me through your architecture — what's in place today, and where does it strain?
Current Environment · impact 4 · Decision Criteria
✓ Saved — Current Environment
Capture the answer…Save
On deck
Who signs off on this initiative?Stakeholders
What's driving the timeline?Commercials
Live transcript● Listening
AE · You VP Operations SE · You Lead Architect
AEAccount Executive
Before we go technical — what does success look like 12 months out?
VP OpsEconomic buyer
Cut customer onboarding time in half, and be able to prove it to the board.
Sounds like an answer on Success Metricsuse this
SESales Engineer
On the technical side — where does today's stack strain first as you grow?
ArchitectTechnical
The integration layer. Every new system turns into a custom project.
Coverage · the model fills in as answers land — business and technical, no blind spots

Discovery coverage — where you've gathered vs. not

Eight discovery domains × three depths. Brighter = more captured.
Discovery coverage0%
Discovery health 0/100Thin
Push here next: Integration & Dependencies, Security & Risk
Deliverables · discovery becomes branded findings & recommendations + a value model — on your template
Cost / value takeout
Manual onboarding → automatedPhase 1
Point tools → one platformPhase 2
Custom integration → managed layerPhase 3
$1.24Mannual value
$3.7Mover 3 years
Phase 1 · $0.6M/yr Phase 2 · $0.4M/yr Phase 3 · $0.24M/yr
findings-and-recommendations.pptxPowerPoint
Northwind — Findings & Recommendations
Phased plan · 3-year horizon · prepared for the board
$1.24Mannual value retireable
$3.7Mcumulative over 3 years
Phase 1
Automate onboarding
Phase 2
Consolidate tooling
Phase 3
Managed integration
2 / 6
value-model.xlsxExcel
ABCDE
1InitiativeCurrent stateTarget stateAnnual valuePhase
2Onboardingmanual · 6 wksautomated · <1 wk$0.6M1
3Tooling7 point tools1 platform$0.4M2
4Integrationcustom per appmanaged layer$0.24M3
Value modelAssumptions
Illustrative model — figures for demonstration. On your template, in your brand.
recon · discovery · design · deliver
That's one call — business and technical, captured and delivered.
Problem Live call Coverage Deliverable
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What it does

One pipeline, from the first call to the deliverable.

Not a bin of tools — a single pre-sales pipeline. Recon feeds discovery, discovery drives design, design produces the deliverable, and every stage writes back to the same durable customer record.

Recon
Surface Discovery
Map the external attack surface first.
Recon
Account Intelligence
Who they are, what they run, who decides.
Elicit
Discovery
Steered, methodology-driven conversations.
Design
Diagram Studio
Findings become a validated architecture.
Deliver
Deliverable
Branded findings & recommendations + business case, auto-drafted.
Every stage feeds one durable customer record — the account gets sharper with every call.
Why your team's discovery gets better

It runs discovery like your best rep — every time.

Steered, not scripted

The right questions, always asked

Methodology-driven — MEDDICC for the deal, SPIN for the arc — so the critical ground gets covered and nothing important slips, even in a fast, messy call.

It compounds

Every call builds on the last

Answers roll up into one account record. The next meeting starts where the last ended — no re-asking, no lost context, coverage that grows instead of resetting.

It catches what people miss

Conflicts, gaps, and who to bring next

Flags contradictions across calls, shows exactly where discovery is thin, and tells you which stakeholder you still need in the room to close the gaps.

It drafts the deliverable

Discovery becomes the proposal

Your findings & recommendations and the business case draft themselves from what you captured — so the seller reviews and refines instead of starting from a blank page.

What you get

Efficiency. Accuracy. Consistency.

Efficiency

More coverage, fewer meetings

The path from first call to finished deliverable, compressed — and measured per account. Less prep, less rework, faster to proposal and to close.

Accuracy

Nothing dropped, nothing guessed

Grounded in your own knowledge, conflicts caught across calls, every claim traceable — the numbers in the business case hold up under scrutiny.

Consistency

Your best rep's process, every time

The discipline of your strongest rep — the same rigorous discovery, run the same way, by everyone on every account, so quality doesn't ride on who showed up.

Human in the loop

It supercharges your team.

cogz doesn't run the meeting — it makes the person running it better at it. Every extracted fact, every recommendation, every drafted deliverable is the seller's to review, adjust, and approve. The expertise stays human. The busywork doesn't.

Seller drives the conversation cogz captures & suggests Human reviews & approves everything
Early access

Give your team discovery superpowers.